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January 2022 IRI Scans: Total Beer Dollar Sales -7.4%, Craft -10.8%, Hard Seltzer -3.4%, Non-Alc Beer +14.8%
February 11. 2022
January started predictably slow for beer category sales in off-premise retailers. Beer category dollar sales declined -7.4% year-to-date through January 23 in multi-outlet and convenience stores tracked by market research firm IRI….
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A-B Super Bowl Preview: Cutwater Spirits Celebrates the ‘Lazy Ones;’ Athletes and the Michelob Ultra Brand Family Team-Up for the ‘Superior Bowl’
February 11. 2022
Anheuser-Busch InBev (A-B) released Cutwater Spirits’ “Here’s to the Lazy Ones” commercial Friday – the first national Super Bowl spot for the ready-to-drink (RTD) canned cocktail-maker….
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Pepsi: Revenues Rise in Q4 2021, But More Prices Hikes Coming
February 10. 2022
During an earnings call today, PepsiCo’s CEO said the soft drink giant is open to licensing brands to beer manufacturers….
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4 Hands Brewing’s Madagascar to Release February 12
February 10. 2022
4 Hands Brewing Co, has announced that its 2022 Madagascar release will be available for public sale beginning on February 12 at 10AM exclusively through an online pre-sale. …
thefullpint.com
Parabola + Paraboloid by Firestone Walker
February 10. 2022
Paso Robles, CA – Firestone Walker’s iconic Parabola barrel-aged stout is back with a few new twists for 2022, including a new limited “Paraboloid” spinoff. Parabola: Vintage 2022 The…
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DuClaw Releases Rose Colored Glasses
February 11. 2022
To toast love and life’s occasions, Baltimore-based DuClaw Brewing is offering a new bright, citrusy and gently sweet hopped sour, ‘Rose Colored Glasses’ inspired by the legendary French 75 cocktail….
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Southern Tier Brewing Company Releases New 2X Factor Series
February 10. 2022
Southern Tier Brewing Company® is doubling down on high-octane IPAs. After years of cult-fandom for iconic craft beer 2XIPA®, the brewery’s latest innovation is all-in on “2X,” unleashing a new platform called The 2X Factor….
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Ecliptic Brewing Partners with Hayden Beverage to Open Idaho Market in 2022
February 10. 2022
Portland’s Ecliptic Brewing – founded by beer icon, John Harris – is opening a new market in Q1 of2022….
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Wild Basin Hard Seltzer Launches Tea Mix Pack for National Distribution
February 10. 2022
If you thought seltzer flavors couldn’t get any wilder, Wild Basin Hard Seltzer has news for you: the Colorado-based seltzer company has launched its new Tea Mix Pack, a variety 12-pack including four new seltzers with unprecedented flavor combinations….
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Anderson Valley Brewing Company Announces 2022 Release Calendar
February 10. 2022
Celebrating its 35th year anniversary, Anderson Valley Brewing Company’s (AVBC) 2022 beer release calendar features a mix of the brewery’s beloved “beer flavored beer” offerings such as Boont Amber Ale,…
