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SocialShelf Launches Test of QR-Enabled, In-Store Campaign with 155 Craft Brands

December 22. 2021

Capitalizing on QR codes’ return to prominence during the pandemic, SocialShef allows shoppers to scan a code on the shelf or cooler door that brings them to a branded microsite containing tasting notes, beer specs, food pairing suggestions or videos….

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Beers to Benefit Western Kentucky Tornado Relief Fund

December 21. 2021

Goodwood Brewing and Spirits is partnering with Mayfield locals Jake Guhy and Luke Lewis Band to host a benefit event on December 30, 2021 at the Goodwood Taproom. 100% of…

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Dust Bowl Brewing Co. Opens Third Taproom in Elk Grove, CA

December 21. 2021

After much anticipation, Dust Bowl Brewing Co. announces the opening of its third taproom located in Elk Grove, California. Marketed as the Old Town Tap House, Dust Bowl Brewing Co. will officially…

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BeerBoard: Open Rate Increases to Highest Percentage Since Early June

December 21. 2021

For the first time since late May, the open rate of on-premise locations pouring beer grew, increasing +2%, to 93% during the weekend of December 16-19, compared to the period before (November 4-7), draft beer data firm BeerBoard reported….

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SweetWater Parent Company to Acquire Green Flash and Alpine Beer

December 20. 2021

Tilray, the Canadian cannabis company and owner of Atlanta-based SweetWater Brewing, has struck a deal to acquire San Diego-based Green Flash Brewing and Alpine Beer Company….

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Shane McNamara Becomes First Australian Master Cicerone

December 21. 2021

The Cicerone® Certification Program announced this week that Shane McNamara has become the first Australian Master Cicerone, joining a group of only 19 other individuals world-wide to earn the title….

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Flying Dog Brewery Celebrates its Brewery Truck Drivers

December 21. 2021

This holiday season, Flying Dog Brewery is giving three cheers for those amazing people who deliver your beers….

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On-Premise Update: Sales Velocity Surpasses Highest 2019 Levels; Q3 2021 Menu Spend Rivals Q3 2019

December 21. 2021

Velocity of dollar sales at bars and restaurants for the week ending December 11 surpassed all points in 2019, according to the on-premise market research firm CGA….

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thefullpint.com

SweetWater Brewing Acquires Green Flash Brewing and Alpine Beer Co Brands – Press Release

December 21. 2021

(ATLANTA, GA)  – SweetWater Brewing Company, LLC (“SweetWater”) today announced that it has acquired Green Flash and Alpine Beer, partnering up with the two iconic West Coast craft beer…

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Students in Australia Create an IPA with AI

December 20. 2021

One of the world’s oldest industries now has a high-tech twist, with a new South Australian craft beer designed entirely by artificial intelligence (AI), thanks to a special project from…

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