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Boston Beer’s Regional Super Bowl Ad Built Around Wicked IPA Variety Pack; A-B Reveals Super Bowl Lineup
January 26. 2022
Boston Beer Company’s “Your Cousin From Boston” ad campaign is entering the Super Bowl LVI ad conversation once again with a regional ad buy in 13 markets….
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Nappy Roots Opens Atlantucky Brewery in Georgia
January 26. 2022
Southern hip-hop trailblazers Nappy Roots are proud to announce the grand opening of their new brewery and taproom, Atlantucky….
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Radiant Beer Co. 1st Anniversary – In Person and Virtual Celebration February 2022
January 25. 2022
(Anaheim, CA) – Orange County’s new brewery announces details about their 1st Birthday Bash, taking place February 4-6 in Anaheim. Radiant will have live entertainment, beer & merchandise specialties,…
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The Bruery and Offshoot Beer Co. CEO Details Distribution Focus for 2022
January 25. 2022
To kick off the new year, Orange County, California-based The Bruery and Offshoot Beer Co. announced several in-house promotions as part of its 2022 goal to strengthen its distribution footprint and continue growing off-premise sales….
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BBC Doc: BrewDog CEO Accused of Inappropriate Behavior Toward Female Taproom Staff; James Watt Threatens Legal Action
January 25. 2022
BrewDog co-founder and CEO James Watt is facing accusations of inappropriate behavior toward female employees and guests following his visits to the Scottish craft beer maker’s U.S. brewery and taprooms, according to BBC expose that aired Monday….
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US-Based Mikkeller Employees Elect Work Environment Reps; Company Rolls Out Reconciliation Plan Following Workplace Toxicity Allegations
January 26. 2022
U.S.-based Mikkeller employees elected two work environment representatives (WE reps) last week as part of the action plan that the Danish craft beer maker introduced last year following allegations from…
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Tröegs Releases Double Nugget Nectar Outside the Brewery for the First Time
January 25. 2022
Tröegs Independent Brewing announces the release of Double Nugget Nectar, a delicious spin on its iconic once-a-year Imperial Amber Ale, Nugget Nectar….
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Denver’s Saint Patrick’s Brewing Company Expands Distribution with Standard Beverage
January 25. 2022
Saint Patrick’s Brewing Company, based out of Centennial, CO and founded in 2012, announced that it will be distributed by Kansas’ largest and leading distributor, Standard Beverage. Standard Beverage was founded in 1935 by Sam Rudd and his wife, Elenore. …
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Twelve5’s Rebel Hard Coffee Debuts New BOLDER Hard Coffee with 8% ABV in 16 oz. Single Serve Cans
January 25. 2022
Twelve5’s Rebel Hard Coffee, home to “The Perfect First Drink” is expanding their product portfolio and launching another-first to-market hard coffee innovation under the BOLDER platform….
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Cape Beverage Partners with Big Storm Brewing Company for New Jersey Distribution
January 25. 2022
Cape Beverage Distributing is excited to announce the addition of Florida-based brewery Big Storm to its distribution roster….