For the past seven or eight years, I’ve had the great pleasure of presenting a seminar at the annual Craft Brewers Conference. On subjects revolving around the art and importance of good promotion, publicity and cheerleading for craft breweries. Always with a dose of live music at the end of each session.
Every other year that seminar fun reaches much greater heights thanks to The Gourdians, a (self-proclaimed) power trio featuring my pals/heroes Greg Koch (Stone Brewing), Dave Buhler (Elysian Brewing) and myself.
The three of us cover similar buzz-building subjects for the benefit of our beery brothers and sisters, and we also include a dash of musical fun.
Our 2010 seminar ended with a surreal, wild-idea-come-true scenario: Cheap Trick guitar god Rick Nielsen joining us for spoof of his mighty “Surrender.” (Sample lyric: Malty’s alright / Hoppy’s alright / But if you want rocking beer / Promote it / Promote it / But don’t give your beer away)
On Tuesday, May 15 at 7 PM, we're tapping a pair of brand new beers we brewed especially for Elitch Gardens Theme & Water Park in Denver.
The beers – Elitch Gardens Orchard Wheat and Elitch Gardens Fire Roasted Amber -- will go on tap at Wynkoop as part of our American Craft Beer Week festivities.
The beers will go on tap at Elitch Gardens at 11 AM on May 19. They will be served in the Blue Moon Beer Garden, J.M. Mulvihill's Bar & Grill and Rustler's Food Court.
These new beers are part of Elitch Gardens' growing focus on carrying craft beer at the park and connecting better with its customers.
